What Sentences Do A-List Copywriters Underline When They Read Breakthrough Advertising?

14 Giants of Direct Response Share Their Biggest Marketing Lessons from Gene Schwartz and Breakthrough Advertising in Private Interviews

PLUS: A Private 90 Minute Teaching Session from

Gene Schwartz Himself!

(See below - that's Gene!)

Have you ever wondered which pages of Breakthrough Advertising get bookmarked, dog eared and highlighted by the best copywriters in the world?


If you want to know what gives A-List copywriters “ah-ha moments” when they read Breakthrough Advertising - you don’t want to miss this special offer.


You’ve made an important investment in yourself by picking up a copy of Breakthrough Advertising. Smart move!


Quickly Discover the Sentences that A-List Copywriters Underline When They Read Breakthrough Advertising

The Breakthrough Advertising Interviews give you incredible insight into how the work of Gene Schwartz influenced 14 direct response giants.


The Breakthrough Advertising Interviews are a perfect companion to the text - with luminaries who were admirers, partners and even mentees of Gene.


These interviews, hosted by copywriter Bob Bly, include some "old timers" (who are legends in direct response) such as: 

  • Martin Edelston - Founder of Boardroom Publishing which was launched by one of Gene’s sales letters. Close friend of Gene and his wife Barbara.
  • Denny Hatch - Denny is a copywriter who has analyzed thousands of direct mail mailings in more than 200 categories in the past 25 years.
  • Milt Pierce - Wrote dozens of controls for the New York Times, Newsweek Hearst Magazine and more.
  • Joe Vitale - Author of Hypnotic Selling Secrets and successful copywriting for more than 40 years.
  • Sandy Franks - Legendary Agora copywriter and publisher.

  • Ken McCarthy - the father of internet marketing and friend of Gene Schwartz.

  • Jay Abraham - Worked with Gene Schwartz during his time turning around at Entrepreneur Magazine.

But you'll also hear from modern day copywriters and marketers like:

  • David Deutsch - A-list writer who has worked for top publishers such as Agora, Boardroom, Healthy Directions, Rodale and many others.
  • Brian Kurtz - Want to know what it was REALLY like to work with Gene? Don't miss this interview with your's truly - the former VP of Boardroom and current publisher of Breakthrough Advertising.
  • Parris Lampropoulos - A-List copywriter who prescribes the first three chapters of Breakthrough Advertising to any new copywriter
  • Yanik Silver - Founder of the Maverick 1000, a global network of top entrepreneurs & visionary entrepreneurs making a serious difference in the world

And In a Rare Appearance, You'll Learn from the Master Himself - Gene Schwartz!

Included in the Breakthrough Advertising Interviews is a private, 90 MINUTE training session with Gene Schwartz.

During this rare training session with Gene you’ll learn:

  • Why he only worked three hours a day and never on the weekends
  • How to do more in 33.33 minutes than most can do in an entire day
  • An in depth look at Gene’s unique copywriter business model that can still be applied today
  • Gene's writing and research process for creating multi-million dollar promotions
  • Plus - You Get the Titans of Direct Response Event

    Over 14 Hours of Teaching from the Masters...

    Digital marketing training

    Gary Bencivenga, Perry Marshall, Dan Kennedy, Jay Abraham, Fred Catona, Greg Renker, Joe Sugarman, Ken McCarthy, Parris Lampropoulos, David Deutsch and MORE! 

    The Titans of Direct Response happened in 2014 and it will never happen again.

    Where else can you get so many Direct Response masters under one roof, teaching their very best to a private audience of 300 people?

    Here's an overview of each presentation you get in addition to the Breakthrough Advertising Interviews?

    Dan Kennedy

    Dan Kennedy: The (Secret) SUPER-PsychologyOf Direct Response. In this talk Dan shares how to INSTANTLY increase your selling power of your copy with what he calls "Dark Art" persuasion...

    SEX at Disney World?! YES! Dan shares how Disney taps the lizard brain (without the kids noticing), and how you can apply this principle...

    Gary Bencivenga

    Gary Bencivenga: Learn the inner game of the world's best copywriter. During his training, Gary shares how he reverse engineers monster breakthroughs.

    Plus he shares his personal 9-part "preflight" checklist for every promotion he writes. If you want to be the best you have to surround yourself with the best.

    Jay Abraham

    Jay Abraham: Jay will turn your business on its head in the best way possible. During this session, Jay shares the problem-solution technique to multiply your business FAST.

    Here's a direct quote from the recording: "Every problem you need solved in your business is the opposite side of the coin of someone else's problem that needs to be solved."

    Perry Marshall

    Perry Marshall: Perry comes out swinging. If you work with clients who think copywriting is a commodity, you need this training. 

    In this session Perry shares why tradition info marketing is dead and what you need to do instead if you want to build a business that will be here tomorrow. 

    Greg Renker

    Greg Renker: $1.8 billion per year in direct response infomercials? Greg Renker of Guthy|Renker is the mind behind Proactiv and other hit products.

    He shares here how he looks at over 50 potential products every week and decides which ones have a shot and which ones are duds. 

    Ken McCarthy

    Ken McCarthy: The founding father and original titan of internet marketing! If you struggle with "shiny object syndrome", Ken's session will cure you in no time flat.

    He breaks down how to evaluate opportunity quickly so you can focus on what matters most in your business.

    Joe Sugarman

    Joe Sugarman: TESTING! Joe is a master of testing and during this training you'll learn how he approaches testing his ads and offers. 

    Joe also sharesbehind the scenes lessons from launching the famous Blublockers sunglasses ads. HINT: It's all about finding you "selling story."

    Fred Catona

    Fred Catona: How to build a a $20 million per year business in just 18 months using direct response radio. 

    Fred shares how you can use radio ads to generate staggering response to an offer. He was able to generate 2.2 million responses in just 14 days. This is one of Fred's last presentations before his unfortunate passing. A true titan.

    Plus the Mount Rushmore of Copywriters

    Discover the Proven Secrets to Generating $1.8 Billion in Direct Mail Sales

    Together, these writers have been responsible for a conservatively-estimated 628 million "control" pieces of profitable direct mail since 1995 (and more before that!)... These are the top current copywriters I've worked directly with, and among the very best A-list copywriters living today.

    One of their secrets? 

    They never write headlines first. They do something else that leads to more powerful, easier to write headlines. 

    Eric Betuel

    Eric Betuel

    David Deutsch

    David Deutsch

    Arthur Johnson

    Arthur Johnson

    Parris Lampropoulos

    Parris Lampropoulos

    You Also Get An Inside Look Into MY Personal Mastermind

    I've mentioned before that I spend over $50,000 per year on my marketing education, including coaching and mastermind groups I'm a part of...

    But I'm also a member of what I call my "$25 Group." And no, that's no typo. It literally cost $25 per person to be in the group. But there are only four spots, and none of them are open.

    And I consider the three others in this group with me to be some of my most valued business connections.

    Michael Fishman

    Michael Fishman

    Jim Kwik

    Jim Kwik

    Ryan Lee

    Ryan Lee

  • Michael Fishman is well known as the ONLY person who presented at Gary Bencivenga's event, besides Gary himself... First a master list broker, now a strategic marketing consultant and thought leader in the health and personal development industry, and founder of The Consumer Health Summit — one of the most anticipated events each year for executives in his industry...

  • Jim Kwik is one of the world's top accelerated learning and brain performance experts, who has been sought out as a trainer by some of the world's top organizations including: Harvard, Singularity University, Nike, Zappos, GE, Fox Studios, and Virgin. He's even shared the stage with the Dalai Lama!

  • Ryan Lee is one of the most respected names in internet marketing, especially in the health and fitness space... He's widely regarded as the "experts' expert" on continuity income, internet membership sites, and modern-day entrepreneurship (his columns are a favorite in Entrepreneur Magazine).
  • You Could Be Listening to Gene’s Private Teaching and Hobnobbing with the Best Marketers in the World in the Next Four Minutes!

    Limited Time Offer

    Right now, the physical recordings of the Titans of Direct Response sell for $2,000. 

    But if you decide to add the digital recordings to your order today, you can get them for only $2,000 $295!

    Once you leave this page, the offer is gone.

    Titans DVD package


    Just One Payment of $295!

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    You Must Decide Today

    Once you leave this page, you won't see this offer again.

    You are only seeing this special offer because of your investment in Breakthrough Advertising. 

    If you want immediate access to "the event of the decade" there has never been a better time or a better offer. 

    Say YES today and let's get your order completed!