Breakthrough Advertising Mastery is a one of a kind resource that will serve as your treasure map to the world of opportunity that Gene opened up for us all. 

It will show you step by step how to implement the game-changing ideas and concepts found in Breakthrough Advertising.

It will be your companion, at your side, guiding you through every page.

Breakthrough Advertising Mastery will walk you through the key strategies found in each chapter of Breakthrough Advertising with never-before-released exercises, training videos and worksheets that demonstrate how to effectively implement what you learn.

Over 500 pages!

Dear Breakthrough Advertising Owner,

Brian Kurtz here with some exciting news I've been itching to share with you for many, many months.

From the introduction at the top of this page, I gather you already know what this news is about. 

BUT if you'll allow me, I'd like to briefly share with you why the release of Breakthrough Advertising Mastery is so important.

Over the last few years we've sold thousands of copies of Breakthrough Advertising to people who are at different stages in their direct marketing education.

And one comment my team and I have received on a regular basis from customers, regardless of their level of expertise is: 

Breakthrough Advertising is an extremely dense read.

It's true...

When I secured the rights to bring this masterpiece back to life (with Gene’s wife Barbara's blessing) I also knew that I needed to create other materials and resources to help a new generation of copywriters, marketers (and dare I say, “behavioral scientists”), understand this dense and game changing volume at its core.

“Are the sentences contained in the pages that follow actually that powerful? Can they change the fortunes of men so radically? Are they far more universally adaptable than I had first thought…so they are no longer about advertising products, but literally about opening whole new markets for them?”

It wasn’t until decades later that he discovered the secret.

See he thought that he had written a book about advertising. 

He later realized he had not.

He had actually created an entirely different book on a “far broader theme.”

Here’s how he put it:

“There is a way to develop an entirely new market for a new or an old product. That way involves a certain number of clearly defined steps. And in this book I show you every single one of those steps.”

Breakthrough Advertising provides you with a PROCESS that, when followed to the letter, creates entirely new markets out of thin air for your new or already existing products. 

It has the power to transform the fortunes of anyone who invests the time to understand its instructions and implement them.

And you don't have to be a copywriter or even like writing to profit from the "Breakthrough Advertising Process." 

I’m not aware of any other 56 year old book that can make and sustain a claim like this decade after decade, in any economy and under any government leader.

However, Breakthrough Advertising demands your focus and attention as you read through it. 

Slowly...

In bite sized pieces as you take in the lessons that will ultimately rewire the way you think about persuasion, human behavior and how people really make buying decisions.

I’m not bringing this up to scare you but to level with you.

All the amazing promises of Breakthrough Advertising are 100% true. But to make these promises a reality, you have to implement what you learn…

And I want to help you do this.

Afterall...

Breakthrough Advertising Mastery has one other surprise for you.

We’ve tracked down nearly every ad mentioned in Breakthrough Advertising and printed them in full color for you and indexed everything by page number for easy reference.

When you open your copy of Breakthrough Advertising Mastery, you’ll be able to see the ads Gene references in his book as he saw them.

You’ll even see different versions of the same ads so you can understand how they changed to suit the market. 

Here’s an example…

If you are reading about the different stages of Market Sophistication in Chapter 3, you will come across an example of an ad that Gene uses to show what a “Stage 3 Market Sophistication” headline sounds like. 

But the book doesn’t actually SHOW you the ad. It only shows the copy.

Just take a look at this example from the chapter on "Headline Patterns."

You can see that #7 is circled and the first headline is "Here's an Extra $50 Grace - I'm Making Big Money Now!" that's circled below...

It's a great headline BUT you don't get to see the entire ad.

Enter Breakthrough Advertising Mastery...

Here is what this same headline looks like in Breakthrough Advertising Mastery:

With Breakthrough Advertising Mastery you will be able to see the ad in its full glory! You'll see not only the copy but also the imagery and layout.

PLUS, Breakthrough Advertising Mastery will tell you every chapter and page number this ad is mentioned on in the original 1966 text. This means you can reference the actual ad Gene was looking at when he decided to include it in Breakthrough Advertising.

There are over 300 advertisements in all just waiting to be added to your swipe file!

With the exception of a few hard to find ads, we’ve done this for every ad mentioned in the Breakthrough Advertising!